The Operating System for Scaling DTC Brands
TheLab combines real-time analytics, creative intelligence, and AI-powered optimization across Meta, Google, TikTok, Shopify, and Klaviyo — in one unified platform built for agencies and operators.
ROAS
4.2x
AD SPEND
$48,290
REVENUE
$203,418
IMPRESSIONS
2.4M
REVENUE VS SPEND
TOP CREATIVES
View All100+
Clients Scaled
$1B+
Ad Spend Managed
24mo
Average Client Retention
Everything you need to scale
From cross-channel analytics to AI-powered creative strategy — every module built for operators who move fast.
Analytics
Dashboard
Unified view of all channels and KPIs in real time.
Health Scores
Automated account health grades across every ad platform.
Creative Report
Performance breakdown by creative asset and format.
Account Insights
Deep-dive analytics on account-level trends and pacing.
Attribution
Cross-channel attribution modeling with customizable windows.
Klaviyo flow and campaign performance at a glance.
ML & AI
Budget Optimizer
ML-driven spend allocation to maximize ROAS targets.
Meta Pixel Health
Real-time pixel diagnostics and event quality monitoring.
Creative Predictor
Score new creatives before launch using historical patterns.
Audience Segments
AI-powered cohort discovery from first-party and ad data.
Ask Your Data
Natural language queries across all connected platforms.
Creative Strategy
AI-generated briefs based on top-performing creative patterns.
Tools
Bulk Ads
Launch and manage hundreds of ad variations at scale.
Outbound
Automated outreach sequences for agency lead generation.
Ready to see inside TheLab?
Get early access to the growth intelligence platform built for DTC operators and agencies.