TheLab gives DTC teams a unified dashboard for ad spend, audiences, creative, and email retention — without bouncing between platforms.
Request access ↗The team behind DREAMLABS — operators of $1.3B+ in DTC ad spend.
Real-time ROAS, revenue, and spend — unified across Meta and Google. Live order feeds, AI-generated insights, and anomaly alerts so your team acts before the algorithm does.
Audience Intel builds AI-generated persona profiles from your actual ad performance data. See ROAS by segment, behavioral patterns, messaging angles, and placement performance — all in one place.
Creative Analysis scores every active asset by hook rate, hold rate, and conversion efficiency. Stop running gut-feel decisions. Know exactly which creative deserves more budget.
Email Intelligence connects Klaviyo flow performance directly to your paid acquisition data. Health scores, flow revenue waterfalls, and send-time optimization — visible alongside everything else.
Real-time ROAS, revenue, and spend — unified across Meta and Google. Live order feeds, AI-generated insights, and anomaly alerts so your team acts before the algorithm does.
Audience Intel builds AI-generated persona profiles from your actual ad performance data. See ROAS by segment, behavioral patterns, messaging angles, and placement performance — all in one place.
Creative Analysis scores every active asset by hook rate, hold rate, and conversion efficiency. Stop running gut-feel decisions. Know exactly which creative deserves more budget.
Email Intelligence connects Klaviyo flow performance directly to your paid acquisition data. Health scores, flow revenue waterfalls, and send-time optimization — visible alongside everything else.