The Operating System for Scaling DTC Brands
TheLab combines real-time analytics, creative intelligence, and AI-powered optimization across Meta, Google, TikTok, Shopify, and Klaviyo — in one unified platform built for agencies and operators.
ROAS
4.2x
AD SPEND
$48,290
REVENUE
$203,418
IMPRESSIONS
2.4M
REVENUE VS SPEND
TOP CREATIVES
View AllCONNECTED PLATFORMS
0+
Clients Scaled
$0B+
Ad Spend Managed
0mo+
Average Client Retention
BUILT BY OPERATORS, FOR OPERATORS
TheLab was built by Blake and Torii — founders who scaled and exited their own 8-9 figure businesses. After managing over $1B in ad spend and scaling brands past $100M in revenue through DREAMLABS, they built the platform they wish they'd had all along. Every feature comes from real experience — the scaling bottlenecks, the data blind spots, the decisions that cost time and money. TheLab is the operating system that makes it smoother and more profitable. Now available to agencies and operators everywhere.
Everything you need to scale
From cross-channel analytics to AI-powered creative strategy — every module built for operators who move fast.
Analytics
Command Center
Unified view of all channels and KPIs with AI-powered daily insights.
Overview
Cross-channel performance breakdown with daily trends and comparisons.
Email Intelligence
Klaviyo flow and campaign analysis with revenue leak detection and AI recommendations.
Audience Intelligence
AI-generated buyer personas from real Meta demographic and conversion data.
Creative
Creative Analysis
AI-powered creative intelligence that tells you why your ads work, not just what's running.
Creative Lab
Track creative health, lifecycle, and performance across Meta and TikTok.
Creative Generator
AI-generated static ad concepts from product photos and campaign briefs.
Email Writer
DNA-powered email creation that learns your brand's winning patterns and writes to Klaviyo.
Tools
Meta Pixel Health
Real-time pixel diagnostics and event quality monitoring.
Keyword Analyzer
Search term analysis and keyword performance tracking.
Ask Your Data
Natural language queries across all connected platforms.
Bulk Launcher
Launch full Meta ad testing structures in minutes, not hours.
Built for operators, not spectators
Every screen does something. No vanity dashboards.
AI daily briefings that tell you what changed, why, and what to do.
Real Results
The numbers speak for themselves. Here's what TheLab delivers for operators and agencies.
4.2x
Average ROAS
Across all managed accounts
$100M+
Revenue Scaled
For DTC brands on the platform
38%
Lower CPA
With AI-powered audience targeting
2.1x
Creative Win Rate
Using Creative DNA analysis
WHAT OPERATORS ARE SAYING
“DREAMLABS has created more creative and more unique creatives in 2 weeks than our last agency did in 5 months, so I feel super grateful and excited!”
Aggie Lal
Founder, Biohacking Bestie
The Difference
Stop stitching together spreadsheets. Start operating with clarity.
Without TheLab
- Manually pulling reports from 5+ platforms every morning
- Guessing which creatives will perform before launching
- No idea who your actual buyer personas are
- Reactive budget decisions based on gut feel
- No unified view across channels
- Spending hours uploading ads one by one to Ads Manager
- Email strategy disconnected from ad performance
- Creative fatigue catches you off guard
- Pixel issues go unnoticed for weeks
- Asking your media buyer “how are we doing?” and waiting for a deck
With TheLab
- Unified dashboard across Meta, Google, TikTok, Shopify, Klaviyo in real time
- AI-generated buyer personas built from your actual conversion data
- Creative analysis that tells you why your ads work, not just what’s running
- Email Intelligence that finds revenue leaks and tells you exactly what to fix
- One-click bulk ad launcher — 30 creatives live in minutes, not hours
- AI Email Writer that learns your brand voice and schedules directly to Klaviyo
- Meta Pixel Health monitoring catches issues before they cost you
- Creative lifecycle tracking — know when ads fatigue before ROAS drops
- Audience Intelligence powered by real Meta demographic data
- Ask Your Data anything in plain English and get answers instantly
Ready to see inside TheLab?
Get early access to the growth intelligence platform built for DTC operators and agencies.
Who's waiting to get in
347 brands in queue · 25 currently onboarding · Updated live