Terms of Service

Effective Date: May 11, 2026

Acceptance of Terms

By accessing or using TheLab, a product of DREAMLABS ("we", "us", "our"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the platform. We reserve the right to update these terms at any time, and continued use of TheLab constitutes acceptance of any modifications.

Description of Service

TheLab is an AI-powered growth intelligence platform designed for direct-to-consumer (DTC) brands. The platform aggregates data from connected advertising, e-commerce, and marketing platforms to provide performance analytics, insights, and recommendations. The service is provided on an "as is" and "as available" basis.

Privacy

Your use of TheLab is also governed by our Privacy Policy, which describes how we collect, use, store, and share data — including data obtained from connected third-party platforms such as Google Ads, Meta, TikTok, Shopify, and Klaviyo — and the steps you can take to review, export, or delete it. By using the platform you acknowledge and accept that policy.

User Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must provide accurate and complete information when creating an account. You agree to notify us immediately of any unauthorized use of your account. We reserve the right to suspend or terminate accounts that violate these terms.

Acceptable Use

When using TheLab, you agree not to:

  • Use the platform for any unlawful purpose or in violation of any applicable laws.
  • Attempt to gain unauthorized access to any part of the platform or its systems.
  • Interfere with or disrupt the platform's infrastructure or other users' access.
  • Reverse engineer, decompile, or disassemble any part of the platform.
  • Share account credentials with unauthorized parties or resell access to the platform.
  • Use the platform to collect data for purposes other than those intended by the service.

Intellectual Property

All content, features, and functionality of TheLab — including but not limited to the design, code, AI models, analytics methodologies, text, graphics, and logos — are the exclusive property of DREAMLABS and are protected by copyright, trademark, and other intellectual property laws. You retain ownership of any data you connect to the platform through third-party integrations.

Limitation of Liability

To the maximum extent permitted by law, DREAMLABS shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of TheLab. This includes, without limitation, loss of revenue, profits, data, or business opportunities. Our total liability for any claim arising from these terms shall not exceed the amount you paid us in the twelve months preceding the claim.

Termination

We may suspend or terminate your access to TheLab at any time, with or without cause, upon reasonable notice. You may terminate your account at any time by contacting us. Upon termination, your right to use the platform ceases immediately. We will delete your data in accordance with our Privacy Policy, though we may retain anonymized, aggregated data for analytical purposes.

Contact

If you have questions about these Terms of Service, contact us at hello@dreamlabsagency.com.